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The Internet’s ability to provide both passive and active interactivity aids in its adoption and use with customers. Interactivity allows people to express their preferences directly to a website. This enables you to better learn the particular needs and preferences of thousands of people.
By creating an online community on your website, site visitors can communicate with both you and other people who have similar goals and experiences. These online communities can give your site visitors an even stronger feeling that they are connected to your products and/or services, and inevitably your website.
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